Dyno Nobel / dnxTM Global Reach
Dyno Nobel, a leading global commercial explosives company, serves international customers under a new brand name

Dyno Nobel continues to provide quality explosives products and blasting solutions to our customers in North America, Australia, and New Zealand. All other international customers will be served under the dnx™ brand.
Both brands offer the same Dyno Nobel quality explosives products and blasting services. There have been no changes to existing product formulations, designs or processes; only the brand name may be different depending upon geography.
Why have two different brand names?
A consortium of investors, led by the Macquarie Bank Limited, purchased Dyno Nobel Holding ASA in 2006 and sold Dyno Nobel businesses in Latin America, Asia, Europe, the Middle East and Africa. The agreement precluded Dyno Nobel from servicing customers in those regions under its brand name, Dyno Nobel, and from using some previously registered trademarked product names (see product name equivalency below). Consequently, Dyno Nobel introduced the brand name dnx™ to continue to serve its international customers.
Many familiar product names have changed. However, there have been NO changes to the formulations, designs or processes.
Dyno Nobel Products ................. dnx Equivalent Products
ANFO .............................................. ANFO
Titan® Bulk Emulsions ..................... Trojan® Bulk Emulsion
Packaged Explosives ...................... Powermite® Packaged Explosives
NONEL® ........................................... FireX™
Electric Super .................................. FireX™ Electric
Primacord® & Primaline® .................. FireLine®
Trojan® Cast Boosters .................... Trojan® Cast Boosters
Oil & Gas Explosives ....................... FireLine®
Seismic Explosives ......................... Geoprime® & Geoprime® dBX™
Questions? Please contact the following:
Asia, Australia, Southeast Asia, Papua New Guinea - Stephen Jeric, stephen.jeric@ap.dynonobel.com, +61 2 9968 9468
Indonesia - Eric Dillon, eric.dillon@am.dynonobel.com, +62 21 7179 4798
North America - Susan J. Sekerka, sue.sekerka@am.dynonobel.com, +1-801-328-6477
Europe, Russia and the Middle East - Mikael von Hertzen, mikael.vonhertzen@ap.dynonobel.com +358 40 544 3656
Africa - Mike Hayes,
mike.hayes@am.dynonobel.com, +1-801-328-6571
China, Japan and Korea - Chen Rui, chenrui@fabchemchina.com, +86 539 5039932
Mexico - Gerardo Flores,
Gerardo.flores@am.dynonobel.com, + 52 871 714 0378
South America – Joao Chiarelli,
joao.chiarelli@am.dynonobel.com, +1-610-668-1532;
Cesar Velasco, cesar.velasco@am.dynonobel.com, +511 222 1141